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Food For Thought
Description: The history of Wall's ice cream delivery and manufacturing systems, from vendors using tricycles as a delivery vehicle to the company using supervans and modern dairy plants.
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Clip #: TFA-259C
Length: 7:54
Color: B/W
Sound: Sound
Library: TFA Network
Decade: 1950s
Subject: Food
Original: 16mm
1950s, Wall’s ice cream, outdoor swimming pool, woman diving off platform into pool swimming to edge and getting out, woman removing swimming cap and smiling as she is handed ice cream which she eats, chef cutting slice of ice cream cake which he hands to woman, middle aged woman eating ice cream in restaurant, baby eating ice cream and getting all over face, woman opening umbrella as she exits shop, woman serving ice cream to boys sitting at table, man driving antique car and honking horn, hand turning over cover of “family album” portraits, reenactments of ice cream vendors delivering ice cream to children, children following ice cream vendor and chanting with him as he pushes cart down street, ice cream vendor serving ice cream to children, ice cream vendor pushing cart into shed, children playing in street running up to Wall’s ice cream vendor on tricycle with “stop me buy one” and being served ice cream, girls eating individually packaged ice cream, Wall’s ice cream vendor riding tricycle cart on street, man painting sign for Wall’s ice cream with slogan “More than a treat - a food,” vendor delivering ice cream to store in truck, women buying Wall’s ice cream from store, workers making refrigerators for Wall’s ice cream, women moving individually packaged ice cream on assembly line, boy waiting for ice cream to be delivered to out of stock store, Wall’s ice cream “super” van driving into parking lot, man loading boxes into van as man stands by and observes, boxes traveling on conveyor, van driving on road, men loading ice cream into back of van, smaller van delivering ice cream to store, boy eagerly looking up from reading newspaper, delivery man bringing ice cream into store, shopkeeper handing individually wrapped ice cream to boy, boy eating individually wrapped ice cream, woman petting kitten, motor-van delivering ice cream to woman at country house, Wall’s ice cream van driver pulling over on street to speak to office on radio and receive delivery instructions, ice cream being sold at racetrack, cups of ice cream traveling on conveyor, worker overseeing equipment at modern dairy plant, laboratory, scientist / laboratory technician looking up from microscope, laboratory technician putting vials into shaker which agitates them, male and female workers using heavy machinery to manufacture and assemble containers of ice cream on assembly line, production line, ice cream bars traveling on conveyor, reenactment man in antique car asking for “choc bar” and signing “W” for “Wall’s" with fingers

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