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Modern Magazine Magic
Description: A film about the magazine industry highlighting Holiday Magazine and Jack and Jill published by Curtis Publishing. Shows the process from making paper to final publication
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Clip #: MF-12A
Length: 22:59
Year: 1956
Color: Color
Sound: Sound
Library: TFA Network
Decade: 1950s
Subject: Commerce
Original: 16mm
magazine stand, woman reading Holiday magazine,pages turning, girl reading Jack and Jill magazine sitting in chair. pan Curtis Publishing building in Sharon Hill, Pennsylvania, Curtis headquarters Independence Square Philadelphia. Painting of Cyrus Curtis, white columns, earth and moon diagram, forests of Pennsylvania, sign Tree Farm, POV down country road, man marking trees for cutting, lumberjack, man girdling tree causing it to die, tree falls bark falls off, paper mill across river, crane loads logs onto truck, then dumps logs on to conveyor belt which carries wood to chippers, wood chips on conveyor, wood chips into digestor, making wood pulp, old magazines being recycled into white fiber, factory control room with gauges, paper on large rollers, coated on both sides, polished, large rolls of paper on fork lift, loaded into printing press, editorial staff, men sitting around table, large envelope, Ladies Home Journal workshop, woman models coat, food being photographed, photographer, table top, model home created to be photographed, magazine pages turning, Holiday art department, man in bow tie doing paste-up, young girl writing letter to editor, blind girl reading braille version of Jack and Jill, woman typing braille, blind children reading with fingers, office with manuscripts being distributed, woman at desk reading manuscript, carries to show to other executive, advertising department, man and woman study layout, parking lot, 1950s cars, supermarket, woman with carts down aisles, man and woman unload groceries in kitchen, zoom into Curtis Headquarters, woman reading magazine, research department, woman doing door to door survey, asking questions, pan maps on wall, man lecturing with graphs and flip board, two men in office, man drawing cartoon, pan across covers of Saturday Evening Post, Norman Rockwell painting, Norman Rockwell smoking pipe, illustrator George Hughes visiting Rockwell, Ted Key, Hazel cartoonist, man photographs original drawings with color separations using half tone screen, etching on copper, progressive proofs printed, man at proofing press, color correction comparison, typesetter setting test on paper ribbon, Linotype machine making type, stacks of metal type, page paste-ups are made, text and illustrations are assembled, plastic molds silver coated, then with nickel then with copper, molten metal poured on plate, plate is curved to fit press, chrome plated curved plate, ink is matched, large printing press, man opens press to insert plates, ink rollers, pressmen give signal, press is started, paper rolls through press, pages come out of printer, 12 page signatures are picked by fork lift and taking to collating machine, pages are collated and stapled, magazines are assembled, covers address, magazines trimmed, woman typing address plate machine, mailing labels are applied, circulation department, men drawing illustrations and advertisements, men putting up signs, magazines are addressed and bundled, sacks of magazines on conveyor belt, bags are shipped, map of Unites States, magazines delivered to newsstand, Post cover, Holiday Cover, Ladies Home Journal cover, Jack and Jill cover, man browses magazine stand, Curtis headquarters.

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